The Advertiser
Always keen to link the advertiser to the consumer, MotoX Magazine understands and actively encourages the connection between the two. Unlike the impersonal conglomerates of publishing, we care about the individual concerns of both advertiser and reader, and while MotoX is large enough to carry clout within the industry, it still retains its ‘publishing family’ outlook. So, no matter where you company sits in the hectic world of dirt bike marketing, MotoX is the ideal platform to help you to bridge the gap between your service and the consumer.
For details on how MotoX can help your business, and to discuss advertising rates – which start from less than you’d think – call Andy Field, tel: +44 (0)1353 616104; or email: andy@motoxmag.co.uk
The Magazine
MotoX Magazine is a monthly title, written for dirt bike enthusiasts, by dirt bike enthusiasts. Praised by the industry for its unique and fresh approach since its launch in 2003, MotoX has stood firm as the UK’s most dynamic, interesting and intelligent magazine for the dirt bike sector.
Now into its third year, MotoX has recognised the need to develop in order to stay ahead and has recently completed its ‘new look’, which cleverly mixes contemporary design with bold branding to ensure it remains at the forefront of magazine publishing.
The Reader
MotoX has tapped into a knowledgeable, affluent and predominantly male market. As dirt biking is a relatively expensive hobby, the majority of readers have a high disposable income and are more than willing to spend money on the latest machinery, clothing, upgrades and accessories available to them. This readership profile, combined with an unwavering passion for the sport, makes MotoX Magazine the ideal marketing vehicle for companies looking to promote direct to its customer.
The Team
Steered by Simon Swan, who has quickly established himself as a strong, vibrant and commercially aware Editor, MotoX boasts some of the sport’s finest contributors, including journalist and author Adam Wheeler, award-winning photographer Ray Archer and globetrotting hack Geoff Meyer.
Supporting Simon is Deputy Editor Tim Slater, Test Editor Paul Malin and Art Editor Jon Appleton. Tim is both an experienced journalist and bona fide motocross nut whose overt love for all things off-road enables him to connect to the magazine’s ‘grass root’ readers. Paul, who needs little introduction, is an ex-World Championship rider and British 125cc Champion who has proven himself to be not only one of the fastest professional motocross racers in recent years, but also a talented motorcycle tester and an incisive, entertaining writer. Meanwhile it’s Jon, a self-confessed perfectionist, who MotoX has to thank for its unique style and groundbreaking design.
The Market
Dirt bike riding and racing has a huge following in the UK and Ireland. Broken into three main disciplines: motocross, enduro and trail riding, the sport is currently on the up, thanks largely to the addition of many previously on-road motorcyclists, who are swapping their CBRs for CRFs as they no longer feel that the public highway is a safe place to have fun on two wheels.
Motocross, and its indoor equivalent: supercross, is a fast developing sport thanks to the emergence of satellite television and its many channels. The Motocross World Championship, for instance, is broadcast to 110 countries, which has equated to over 286 million viewers globally. With 77-percent of fans and spectators aged between 15 and 35 the commercial side of the sport has also intensified greatly in recent years.
Motocross is constantly gaining momentum in the UK, with 30,000 fans travelling to the Isle of Wight to witness the Grand Prix of England in 2005. The event, which has changed location for the 2006 season, is expected to grow again with the advent of increased corporate sponsorship and the promise of better facilities. |
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